Colgate® Optic White® Cool Mild Mint Toothpaste. Whiter teeth in one week. Daily anticavity fluoride toothpaste. Enamel safe. Whiter teeth in one week. High-impact whitening formula. This daily toothpaste has a unique high-impact whitening formula. With regular use, it removes stains ordinary toothpastes don't. Whiter teeth start in 1 week. Brush regularly with Colgate® Optic White® toothpaste and Colgate® 360 degrees® Optic White® toothbrush for a whiter smile. Use: Helps protect against cavities. Questions 1-800-468-6502. www.colgateopticwhite.com.