With gravy, mashed potatoes & carrots. Simply cook & serve. US inspected and passed by Department of Agriculture. Since 1954. A menu of mouthwatering memories. 1954: While television's popularity is sweeping the nation, freezers are also becoming common In many households. And, thanks to a new quick freezing process, frozen foods have never tasted better. With keen insight and a little luck, the Swanson family changed dinner forever with the introduction of the first TV Dinner. 1970: A line of Swanson breakfasts is introduced after a gala unveiling by renowned cook Julia Child, on the rooftop of the St. Regis Hotel, in New York City, the prior year. 1987: Microwaveable packaging is introduced, signaling the dawn of a new era In TV Dinners. The original Swanson aluminum dinner tray takes its rightful place of hone at the Smithsonian Institute. 1999: Recognized as one of America s most popular brands, Swanson celebrates the 45th Anniversary of the TV Dinner. 2007: As the Original TV Dinner, Swanson continues to meet the needs of today's busy lifestyles by offering a wide variety of g meals that are ideal for anything from single serve dinner for the whole family.