Toasted whole grain oat cereal. Kids prefer the great taste of Scooters to Cheerios cereal. Heart healthy. Made with whole grain. Diets rich in whole grain foods like Scooters and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and some cancers. Soluble fiber from whole grain oat foods like Scooters, as part of a diet low in saturate fat and cholesterol, may reduce the risk of heart disease. A serving of Scooters supplies 1 gram of the 3 grams soluble fiber necessary per day to have this effect. We know you're concerned about additives in your family diet, so we make Scooters with no artificial colors, flavors or artificial preservatives. Scooter has what your family need. We make Scooters with a hint of sweetness for a taste your kids will ask for. You can feel good knowing each serving contains 4 grams of sugar - less than half the amount in most kid's cereal. Scooters are made from whole grain oats. Research shows that cereals rich in whole grains may reduce the risk of heart disease and certain cancers. Ounce for ounce, Malt-O-Meal cereals cost less than the leading box brands, but taste just as good. We save by limiting packaging and advertising costs, and pass those savings on to you! Malt-O-Meal means more!